Baymard Institute: Head of B2B Growth Marketing/Demand Generation
Headquarters: Denmark URL: https://baymard.com/ Head of B2B Growth Marketing/Demand GenerationAbout The RoleBaymard Institute conducts large-scale UX research studies and sells the findings in our bespoke B2B SaaS platform (see baymard.com/research). Baymard’s SaaS platform is used by 17,500+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 e-commerce companies. We’re a fully distributed organization of ~50 people across America and Europe.We’re looking for our first marketing hire to build and scale a full-funnel growth engine and arm more UX leaders with Baymard’s research content and audit services. In partnership with a talented team of cross-functional design, development, business intelligence and content peers, you’ll take our marketing program from 0 to 1, building upon a strong foundation of demonstrated product-market fit and past success growing the business through organic search. You’ll play a pivotal rol
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Headquarters: Denmark
URL: https://baymard.com/
Head of B2B Growth Marketing/Demand Generation
About You
Qualifications
- Experience building acquisition funnels and retention programs for B2B SaaS or B2B knowledge-service companies (note we’re freemium and B2B low-cost, self-serve).
- A deep understanding of and ability to build the customer journey / lifecycle that suits an info-heavy B2B service, including crafting messaging that matches the prospect's stage in their purchase-decision cycle, building automated lifecycle programs, and upselling and monetizing existing customers.
- Experience with CRM, marketing automation, and BI tools.
- Marketing copywriting proficiency, capable of drafting ad, landing page, and email copy.
- A background in partnering with content and creative teams to drive funnel performance (PS you do not have to write the content marketing pieces, we have a team for that, see baymard.com/blog).
- General product marketing sensibilities around audience segmentation, persona development, and positioning/messaging, even without formal product marketing experience.
- Track record of working productively on a remote team.
- Experience managing performance-driven paid advertising strategies.
- Past experience targeting product management and/or UX personas.
- Partnerships and channel marketing experience (e.g., a possible partnership with Figma, Shopify, etc.).
- Experience leading technical site and keyword-driven SEO efforts.
- Exposure to product-led marketing strategies.
- Experience with qualitative and quantitative approaches to packaging and pricing optimization.
Details
- Location: remote full-time position from Europe or America (Central and Eastern time zones only to allow for sufficient overlap with team members based in Europe).
- Salary: in accordance with qualifications.
- Start date: as soon as possible.
- Language: fully proficient in written and spoken English.
- Travel: limited; expect only 0-2 weeks of travel each year.
- Company: Learn more about life at Baymard and our work values here.
How To Apply
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